More and more people are becoming aware of the direct impact their own actions have on our environment, and are taking actions ranging from cutting out animal products to limiting plastic consumption. This is all becoming much easier because of the amount of accessible information there is out there, and because supermarkets and other businesses are also reducing plastic and setting an example.

Jasper Wilkins, social entrepreneur and member of the Plant-Based Network’s advisory committee, interviewed Immy Lucas, (also known as ‘Sustainably_vegan’ on Instagram), who is a passionate vegan minimalist advocating a zero waste lifestyle on social media. Immy Lucas is a 26 year-old from London working as a storyboard producer in the creative industry, who got into a plant-based diet for health and later animal rights reasons – this led her to want to take the next step by increasing her impact through a Zero Waste Lifestyle. 

Jasper’s Interview:

Immy: I discovered a Ted talk by Lauren Singer about why she leads a Zero Waste Lifestyle and it resonated with me and so I began my transition into living a less wasteful life. It is easy for me to avoid palm oil now because I make most of my own products – palm oil is especially hard to avoid as there are many (approximately 150) different names for it, so I find homemade things the best solution.

I often despair and think ‘what’s the point?’ but the comments I get from people on my social media platforms keep me feeling positive that true human behavioral change is possible! I believe this is the only way we can change the impact convenient consumerism has on our environment. I also think about how far I have come, and if it is possible for me to change so utterly and completely, then I have faith that others can and want to do the same!

5 Tips on becoming Zero Waste

1. It’s not about perfection, it’s about progress

2. Start small with one thing you can easily change in your everyday life.

3. Keep a log of your waste for one whole week so you can better understand what you’re wasting and why.

4. Use the info gathered to assess what is necessary, what is unnecessary, and what you’re willing to sacrifice.

5. Research all you can, and know that you’re not alone.

The average person can engage on social media; support activists by commenting, sharing, liking and subscribing; talk to their friends and family about their lifestyle; and talk to local restaurants and shops about how they are trying to be more waste-free. Most importantly though, what the average person can do is to lead by example.

Products I use that have helped me reduce my waste: Reused glass jars to store my dry goods, a stainless steel razor, bamboo toothbrush, wooden hair brush, cup for takeaway drinks, reusable cutlery, stainless steel tiffin, cotton mesh bags to buy bulk dry goods, and reusable menstrual kit.

You can find out more about a Zero Waste Lifestyle through Sustainably Vegan’s youtube channel:

Immy’s Instagram:

Jasper Wilkins’ Instagram:

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